Every week, Rachel chats with various CEOs and founders, wellness experts, industry leaders and more who share their inspiring stories on how they got to where they are today.
Episodes
Tuesday Feb 21, 2023
Tuesday Feb 21, 2023
#73: In this episode we sit down with Jason Karp the Founder and CEO of HumanCo - a mission-driven holding company that invests in and builds brands focused on healthier living and sustainability. In addition to HumanCo, Jason is also Co-Founder of Hu (pronounced "Hue" as in "Human" and known for its award-winning organic chocolate), one of the fastest growing snacking companies in the U.S. Hu was sold to Mondelez International in January 2021. Prior to Hu, he was the Founder, CEO and CIO of Tourbillon Capital Partners, an investment fund that managed over $4 billion.
Here are some of the topics we discuss in the episode:
- Background on Jason and his health and wellness journey
- The birth of Hu and how they got into the chocolate business
- Challenges of building the Hu CPG brand
- Tips for working with spouse/family members or really just great practices for business/relationships
- The *iconic* acquisition of Hu Products
- The distinction between brand awareness v brand equity
- Jason breaks down his newest endeavor: HumanCo
- A shift to focus on ingredients good for the consumer instead of the bottom line
- Food trends that Jason to be excited about
+ SO much more!
For more from me, I'm over on IG @rachLmansfield, tiktok @rachLmansfield and rachLmansfield.com
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